Advanced Course in Marketing of Leisure Activities and Tourism

The sector of leisure activities and tourism is of utmost importance in Spanish economy. The current evolution of the sector and the transformation that society is experiencing at all levels has fomented an increased in the demand of professionals trained to approach future tendencies and challenges.

The necessity of taking advantage of the new opportunities that the market provides and adapting to the new and future tendencies must be something that companies should take into consideration if they wish to become competent within this sector.

Therefore, the use of updated management strategies, tools and models developed by highly trained professionals will be the best guarantee to be successful.

CESTE, International Business School, offers this course with the aim of contributing to the growth and development of this sector of economic activity through the improvement of a company's human capital, public administration, and in general all institutions that make up this sector.

Who is it aimed at?

• Graduates from Universities and Business Schools.
• Professionals from the sector of leisure activities and tourism.

Aims

• To provide a solid theoretical knowledge and specially practical on strategic planning and its application to tourist destinations.
• To develop the skill to identify environmental and cultural resources in an area with a view to developing tourist products.
• To provide a deep insight into the diverse tourist products, as well as tourist management strategies and techniques of tourism promotion.
• To acquire analytical tools and knowledge about the environmental management of tourism such as assessment of environmental impact and tourism areas' physical, psychological, social and economic capacity.

Real Company Experience

These internships introduce the students into the working world, give them the chance to put into practice the techniques that have acquired throughout their training and encourage them to keep on improving.

Internships are considered a major element in students' professional training because these contribute to their specialization and guarantee the maximum exploitation of this kind of active learning.

The Professional Development Service HUESCA will provide students with internships to complete training and facilitate their insertion into the working world.

Participant entities

Postgraduate Course in Marketing Brochure

If you are interested in this course, please contact on 976 568 586 or e-mail: info@ceste.es